Apple (AAPL) just hit a new all-time high. And it could keep going.

All ahead of releasing new updates and products, including its mixed-reality headset at the annual Worldwide Developers Conference. “Apple’s headset, according to reports, will feature high-definition screens in front of the user’s eyes. But it could also let users see and interact with the real world through high-powered cameras mounted on the device, a trick sometimes called passthrough or mixed reality,” says CNBC.

Helping, Bank of America just raised its price target on AAPL to $190 from $176.  Evercore ISI also raised its price target to $210 from $190.