Spending on mobile gaming could grow 20% to $120 billion this year, according to App Annie.
“It’s still bigger than all these other forms of gaming combined, including the console, PC, Mac, and handheld. That is still very true even with the launch of new consoles,” as noted by Venture Beat. “It’s not just young people spending all their time on mobile. In the U.S., Gen Z, millennials, and Gen X/Baby Boomers spent 16%, 18%, and 30% more time per user in their most-used apps in 2020 compared to a year earlier.”
By 2025, spending on mobile games could hit $138 billion, according to Sensor Tower, as noted by Pocket Gamer. Also, according to Newzoo, “As mobile continues to be the fastest-growing and most-prevalent gaming platform, more and more IP holders across various entertainment divisions are vying for a slice of the opportunity pie.”
It’s just part of the reason why Electronic Arts is acquiring Glu Mobile for $2.1 billion.
“The acquisition will immediately add significant scale to Electronic Arts’ mobile games business. The combination of Electronic Arts and Glu creates a leading mobile product portfolio that includes more than 15 top live services across fast-growing genres with a combined $1.32 billion in bookings over the last twelve months.”
Growth like that would be a major catalyst for companies such as Electronic Arts (EA), Activision Blizzard (ATVI), Skillz (SKLZ), Zynga (ZNGA), and Bilibili Inc. (BILI).
