With online holiday shopping about to kick off, investors may want to splurge on deals.

For 2024, according to Adobe Analytics, U.S. online sales could grow about 8.4% to $240.8 billion year over year. 

They added that: “This season the deepest discounts are expected to hit during Cyber Week (the five-day period that begins Thanksgiving Day and includes Black Friday and Cyber Monday). Cyber Week is expected to drive $40.6 billion of the season’s total online spend, up 7%YoY and accounting for 16.9% of overall holiday season spending.”

“Cyber Monday is expected to remain the season’s, and the year’s, biggest single shopping day, driving a record $13.2 billion in spend, up 6.1% YoY. However, Black Friday ($10.8 billion, up 9.9% YoY) and Thanksgiving Day ($6.1 billion, up 8.7% YoY) are both expected to outpace Cyber Monday in year-over-year growth as consumers embrace earlier deals.”

That being said, investors may want to jump in online retailers and related ETFs such as:

Amazon (AMZN)

In most years, Amazon is a no-brainer stock to buy and hold for the holiday rush. In fact, with the exception of 2022, the ecommerce giant has historically pushed higher heading into the holidays, which we expect to happen again this year.

Earlier this year, AMZN announced record-breaking sales from its Prime Day event, with Prime members taking advantage of substantial deals. Better, the company’s new AI-powered shopping assistant, Rufus, is also helping millions find what they’re looking for.

Amplify Online Retail ETF (IBUY)

With an expense ratio of 0.65%, the Amplify Online Retail ETF (IBUY should benefit from an expected surge in e-commerce spending, especially with holdings in Affirm Holdings (AFRM), Amazon (AMZN), BigCommerce Holdings (BIGC), Apple (AAPL) and Netflix (NFLX) — a few heavyweights on the list. 

The ETF tracks the EQM Online Retail Index, whose holdings derive at least 70% of revenues, or a minimum of $100 billion in annual sales from online and/or virtual sales.